The continent of Africa is
beautiful. Have you taken a tour round its major African cities? You can
definitely tell why Africa is home to lots of beautiful and amazing tourist
destinations. Indeed, the future of Africa’s economy is dependent on how the
potential of tourism is properly harnessed. Jumia Travel, the leading online
travel agency shares 5 interesting indicators of tourism becoming the biggest
contributor to Africa’s tourism.
Diversity of landscapes and
cultural richness
The continent is one of the most
beautiful travel destinations in the world, if not the most beautiful. There
are too many amazing destinations to visit in Africa. Some examples of the
beautiful destinations include: Tsavo National Park in Kenya; Semien Mountains
National Park in Ethiopia; Mount Kilimanjaro in Tanzania; Olumo & Zuma Rock
in Nigeria; Victoria Falls Bridge in Zimbabwe; Kasubi Tombs in Uganda; Cape
Coast Castle in Ghana; Krugar National Park in South Africa; Pyramids of Giza
in Egypt; and Lago Rosa in Senegal. If you want to truly discover Africa,
schedule a vacation to visit any of these destinations. Remember to book your
flight & hotel accommodation on Jumia Travel.
Young and urban population…part
of the growing middle class
The youth are the future of any
nation’s economy. Surprisingly, the African youths are now part of the growing
middle class. Traveling, to an extent, can be expensive. Only those with the
required purchasing power can conveniently travel. According to the recently
released hospitality report on Africa, the growing middle class, comprising
majorly of youth, are found to travel more to these destinations in 2016. Since
the future of the African economies lies with the youth, tourism is bound to
thrive largely.
Growing uptake of e-commerce,
enabling rise of tech startups
The rise of e-commerce companies
in Africa has propelled more and more tech startups in the continent. As
e-commerce continues to experience a gradual boom, additional employments will
be created; more people will have the means to travel and explore these
beautiful destinations.
Infrastructure improvements
(roads, airports, dams)
As much as there’s a deficit of
infrastructure development in Africa, there’s still hope after all. Government
institutions in each country are now making frantic efforts to provide the
enabling environment for tourism to thrive, such as provision of good roads;
building world-class airports (and rehabilitating old ones); ensuring 24/7
power supply; and many more. These improvements will ease the stress of
traveling to or within the continent.
Increasing interest for the
continent (airlines, international hotel chains, event organization)
Africa is like a beautiful woman
with many attractive features. The future of the world’s economy is in Africa –
the 2ndlargest continent in the world. Realizing this fact, organisations are
rising up to invest in the continent, considering how much potential it has. More
and more airlines are being introduced almost every year; international hotel
chains are expanding into Africa; event organisations and many couldn’t help
but come to Africa to tap into the resources of the continent.
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