Five regional winners in the on-going maiden edition of a nationwide competition sponsored by Phillips Nigeria for barbers of various categories are set to slug it out for the ultimate prize in the finals of the competition scheduled for Protea Hotel, Ikeja Lagos this Thursday.
Tagged "Battle of Barbers", the competition aims at promoting innovation, artistry, precision and professional dignity among barbers in the country.
The five finalists emerged from regional finals which took place in Lagos, Abuja and Port Harcourt. While three of the finalists emerged from the Lagos regional contest, both Abuja and Lagos legs produced one winner each.
The overall winner is billed to cart home the star prize of N250,000 and a supply of full barbing kits, among other mouth watering gifts.
A source close to Philips Nigeria stated that the competition was instituted as part of efforts to enliven the global brand vision of impacting the lives of 3 billion people by year 2025 through innovation that matters to their health, living and wellbeing.
The source also hinted that the competition was a foretaste of Philips Nigeria’s readiness to radically influence the male grooming segment of the personal health sector through innovative offerings that are custom made for the African male.